THE GROUP
Our history, shaped by one man,
driven by passion
Sharing what’s good, beyond borders
It all began in Africa in 2010, with a passionate founder driven by a desire to share and innovate. Since the first recipes were created for the Boum Boum brand, Resone has continued to explore new flavours. Today, our group has a diverse portfolio with an international presence, but we remain guided by our roots: staying close, sincere and open to the diversity of the world.
Our adventure, year after year
Step by step, we are growing our brands and the joy of sharing.
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2009
– The idea of an adventure
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2010
– Creation of the Resone group
– Launch of our Boum Boum brand (cocktails) -
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2014
– Launch of our African Legend brand (beer)
– Opening of headquarters in Paris -
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2015
– Our products are available in more than 15 countries in Africa
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2016
– Our first international trade show: Sial
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![2019]()
2019
– Launch of our Loco Drinks brand (ready-to-drink)
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![Smiling woman with curly black hair, wearing a red and white swimsuit, enjoying a drink with ice cubes and fruit in a glass, sitting on a sunny beach.]()
2024
– Launch of our Bantu Drinks brand (ready-to-drink)
– Conquering a new market: Europe -
![A person opens a bottle of beer by pushing the cap with a bottle opener.]()
2025
– International expansion: 33 markets worldwide
Our Values
Bold creativity
Inventive and intuitive, we dare to innovate, guided by our convictions and a fearless spirit.
A world of flavours
Rich and diverse, we celebrate tastes, cultures and generations, bringing people together through shared experiences.
Genuine closeness
Warm, sincere and authentic, we nurture meaningful connections with our consumers and partners alike.
A group that dares, surprises, and delights its consumers.
Our founder's vision
The story of RESONE began in 2010, when I decided to transform my passion for travel and discovery into a professional journey. Having spent my childhood between Africa and Europe, I was naturally immersed in a world of diverse cultures and flavours. My father, a brewer by trade, also instilled in me a love for drinks and creativity. An inspiration that has guided every step of my career.
The first fifteen years of my life nurtured my curiosity and a deep appreciation for learning from others. That desire to create, to craft solutions for the people I encountered, naturally led me to entrepreneurship.
When RESONE was born, I started by trading wine through my contacts in Africa. Gradually, the business evolved into creating spirits and ready-to-drink cocktails. It has been an exhilarating adventure, one that continues to inspire and excite me.
Today, the group is growing and becoming more structured, with talented new colleagues joining our journey to make our brands more vibrant, desirable and strong. I’m very proud of what we have achieved, reaching consumers in more than 33 countries across Europe, the Middle East, and Africa.
Our original creations are the fruit of strong partnerships and passionate collaborations. RESONE’s guiding motto remains the same: innovate, explore new recipes and meet the expectations of our partners and flavour enthusiasts. Each product reflects my passion and expertise for distinctive, flavoursome beverages.
Jean-Philippe Colnet